B.S. Pharmacy, Temple University, 1981
E-Mail:mperri@rx.uga.edu
Room 250g, 542-5365
Dr. Perri's research interests focus on how patients process and act on information provided to them by either health care professionals or through the media. Issues pertinent to the marketing of drug products and professional pharmacy issues are emphasized. Dr. Perri is widely published in the area of health care marketing and patient education. He has made numerous presentations at the state, regional, national and international level to groups of health care professionals, researchers and consumers. Dr. Perri teaches communication and management at the College. Specialized areas of focus include: direct-to-consumer advertising, generic substitution, medication compliance and patient counseling issues.
Menon, A.M., Deshpande, A.D., Perri III, Matthew, and Zinkhan, George M. “The Brief Summary in Print Direct-to-Consumer Prescription Drug Advertisements: Consumers’ Attention and Perceived Usefulness”. Journal of Public Policy and Marketing. Vol 22, No. 2, 2003
Deshpande, A.D., Menon, A.M., Perri III, Matthew, and Zinkhan, George M. “DTC Advertising & its utility in health care decision-making: A consumer perspective”. In Press, Journal of Health Communication.Vol 9. No. 5, 2004.
Menon A, Deshpande A, Perri M, and Zinkhan G., Consumers= Trust in Prescription Drug Information: The Internet and its Effect on Information Search Behavior, Health Marketing Quarterly, Vol 20, No 1, 2002 p 17-35.
Provost M, Perri M , Baujard Va, Boyer Ca. (2003) Opinions and e-Health Behaviours of Patients and Health Professionals in the U.S.A. and Europe. a The Health On the Net Foundation, Switzerland, www.hon.ch, Medical Informatics Europe (MIE) Annual Meeting, MIE-2003, Proceeding, St-Malo, France, May 4-7th.
Perri M and Cristy J, Patient Education / Counseling: Encyclopedia of Clinical Pharmacy, DiPiro (Ed) Marcel Dekker, Inc, p647- 650.
Shinde S, Knut A, Hagtvet, Slaughter E, and Perri M, (2002) Modeling the Mediation of Consumer Involvement between DTC Ads and Consumer Attitudes=, Business and Health Administration Proceedings, DP Paul III and RS Curtis (Eds) p261-268.
Shinde SB, Zinkham GM, Slaughter, E, and Perri M. (2001) Factors Influencing Clarity of Direct-to-Consumer Advertisements: A Regression Analysis, Advances in Health Care Research, JS Hair, JM Weber and R Hoverstad (Eds.) P 47-56.
Wade WE, Martin BC, Spruill WJ, Chisholm MA and Perri M, (2000) Formulary Management of Low Molecular Weight Heparins, PharmacoEconomics, Jan; 17(1) 1-12.
* The Past, Present and Future of Direct to Consumer Advertising in the Pharmaceutical Industry,(1999) Clinical Therapeutics, Vol. 21, No. 10, October: 1798-1811.
Poirier S, Jackson R, Perri M and Nichols GN, (1999) ANoncompliance as a Disease: An Algorithm for Treatment@, America=s Pharmacist, Program No. 207-000-98-088-H04.
Kotzan JA, Martin BC, Poirier S, Nichols G, Perri M, and Pritchard L, (1997) APharmaceutical Care: Community Pharmacists= Attitudes and Practices, American Journal of Integrated Healthcare, Vol 1, No.1, Fall 1997, p37-42.
Kotzan JA, Perri M, and Martin BC, (1996) "An Assessment of Medicaid Prior Approval Cost Containment Policies on Prescription Expenditures: A Market Share Analysis of Medicaid and Cash Prescriptions, Journal of Managed Care Pharmacy, Vol .2 No. 6 Nov/Dec 1996, p651-656.
Pritchard L, and Perri M, (1996) "Development of a Scale to Measure the Quality of Service in the Retail Pharmacy Setting: An Examination of Expectations and Perceptions@, Journal of Pharmaceutical Marketing and Management, Vol. 11, No. 3, p 41-62.
Tackett RL, Rubin JW, Zumbro GL, Shoemaker K, Perri M, Barber DA. (1996) Reduced Endothelium-Dependent Arterial Vasodilation in African Americans, Circulation, Vol. 94(suppl) p 1-122.
Perri M, "Managing Pharmaceutical Care", (1996) American Journal of Pharmaceutical Education, Vol 60, 208-212.
Martin BC, Perri M and Kotzan JA (1996) "Care Seeking Behavior and the Role of the Pharmacist", Patient Counseling and Education, Vol. 28, p 287-296.
Tackett RL, Rubin JW, Zumbro GL, Perri M and Barber DL, Abstract Supplement (1995) "Reduced endothelium-dependent vasodilation in postmenopausal black females. Circulation 92 (Abstract Supplement): 709A.
Perri M, Martin BC and Pritchard L, (1995) "Improving Medication Compliance: A Practical Intervention", Journal of Pharmacy Technology, Vol. 11, July-August, p 167-172.
Perri, Kotzan, Pritchard, Francisco and Ozburn, (1995) "Impact of OBRA 90 on Pharmacy Practice", American Pharmacy, Vol. NS35, No. 2, (February) p 24-28.
Kotzan, J.A., Perri, M., Crosby, J. (1994) "An Economic Assessment of an Investment Based Medicaid Reimbursement Formula", Journal of Research in Pharmaceutical Economics, Vol. 6, (1) p 93-110.
Perri, M. and Wolfgang, A.P. (1992) "Consumers' Cognitive and Behavioral Responses to a Health Related Educational Advertising Campaign", Journal of Pharmaceutical Marketing and Management, Vol. 6, No. 3, p 75-88.
Ortmeier, B. and Perri, M. (1991) "An Alternative to Demographic Segmentation: The List of Values Psychographic Measure", Journal of Pharmaceutical Marketing and Management, Vol. 6, No. 1, p 87-106.
Perri, M. and Kotzan, J.A. (1991) "Application of a Medicaid Database to Assess Pharmacy Conflict of Interest Potential in Long Term Care Facilities", Journal of Geriatric Drug Therapy, Vol. 5, No. 4, p 51-66.
Cunny, K.A. and Perri, M. (1991) "Single-item vs. Multiple-item Measures of Health Related Quality of Life", Psychological Reports, 69, p 127-130.
Perri, M. (1991) "The Basics of a Competitive Pricing Strategy", The Consultant Pharmacist, Vol. 6, No. 2 (February) p 142-147.
Perri, M. (1991) "Pricing Policies Under a Competitive Pricing Strategy", The Consultant Pharmacist, Vol. 6, No. 3 (March) p 262-263.
Perri, M., Wolfgang, A.P., and Jankel, C.A. (1990) "Georgia Consumers' Awareness and Perceptions of Generic Drugs After the Scandals", American Pharmacy, Vol. NS30, No. 10, (October) p 33-36.
Cunny, K.A. and Perri, M. (1990) "An Historical Review of Pharmacy College Admissions", American Journal of Pharmaceutical Education, Vol. 54, (Spring) p 1-6.
Wolfgang, A.P. and Perri, M. (1990) "Older Adults and Generic Drugs: An Analysis of Attitudes and Intentions", Journal of Pharmaceutical Marketing and Management, Vol. 5, No. 3, p 97-106.
Perri, M. (1990) "Application of the List of Values (LOV) Alternative Psychographic Measurement Scale", Psychological Reports, Vol. 60, p 403-406.
Perri, M. (1989) "An Experimental Intervention: Stimulating Requests For Generic Medications", Journal of Pharmaceutical Marketing and Management, Vol. 3, No. 4, p 21-36.
Wolfgang, A.P. and Perri, M. (1989) "Hospital Nurses Use of and Satisfaction with Sources of Drug Information", American Journal of Hospital Pharmacy, Vol. 46 (October) p 2052-2053.
Kotzan, J.A., Perri, M., and Wolfgang, A.P. (1989) "An Exploratory Study of Physician Perceptions of Drug Price Information and a Prescription Price Newsletter", Journal of Pharmaceutical Marketing and Management, Vol. 3, No. 3, p 3-12.
Wolfgang, A.P. and Perri, M. (1989) "A Study of Consumer Cost Sensitivity Toward Prescriptions", Journal of Pharmaceutical Economics, Vol. 1, No. 4, p 51-60.
Almquist, A.F., Wolfgang, A.P., and Perri, M. (1988) "Pharmacy Newsletters: The Journalistic Approach", Hospital Pharmacy, Vol. 23 (November) p 974‑975.
Wolfgang, A.P., Perri, M., and Wolfgang, C. (1988) "Job Stress in the Hospital: A Comparison of Pharmacists and Nurses", American Journal of Hospital Pharmacy, Vol. 45 (May) p 1342‑45.
Carroll, N.V., Wolfgang, A.P., Kotzan, J.A., and Perri, M. (1988) "Consumer‑Attitudes and Actions Toward Generic Drugs", Journal of Pharmaceutical Marketing and Management, Vol. 2, No. 4 (Summer) p 87‑99.
Perri, M. and Wolfgang, A.P. (1988) "An Abbreviated Need For Cognition Scale", Psychological Reports, Vol. 62 (May) p 955‑957.
Wolfgang, A.P., Perri, M., Carroll, N.V., and Kotzan, J.A. (1988) "Consumer Perceptions of Prescription Prices", Journal of Pharmaceutical Marketing and Management, Vol. 3, No. 1 (Winter) p 111‑116.
Perri, M. and Dickson, W.M. (1988) "Consumer Reaction to a Direct‑To‑Consumer Prescription Drug Advertising Campaign", Journal of Health Care Marketing, Vol. 8, No. 2 (June) p 66‑69.
Perri, M., Eve, E., and Wolfgang, A.P. (1988) "Impact of Computerization on Clinical Pharmacy Services in South Atlantic States", American Journal of Hospital Pharmacy, Vol. 45 (February) p333‑336.
Carroll, N.V., Perri, M., Eve, E., Kotzan, J.A., and Fincham, J.E. (1987) "Estimating Demand for Health Information: Pharmacy Counseling Services", Journal of Health Care Marketing, Vol. 7, No. 4 (December) p 33‑40.
Perri, M., Carroll, N.V., Kotzan, J.A., and Fincham, J.E. (1987) "Attitudes About Physician Dispensing Among Pharmacists, Physicians, and Patients", American Pharmacy, Vol. NS27, No. 10 (October) p 57‑61.
Glascock, J.C., DiPiro, J.T., Cadwallader, D.E., and Perri, M. (1987) "Stability of Terbutaline Sulfate in Disposable Plastic Syringes", American Journal of Hospital Pharmacy, Vol. 44 (October) p 2291‑2293.
Perri, M. and Dickson, W.M. (1987) "Consumer and Physician Attitudes Toward Direct to Consumer Advertising", Journal of Pharmaceutical Marketing and Management, Vol. 2, No. 1 (Fall) p 3‑25.
Kotzan, J.A., Carroll, N.V., Perri, M., and Fincham, J.E. (1987) "Prescription to Nonprescription Switch: Consumer Awareness Purchases, Information Source and the Pharmacist", Journal of Pharmaceutical Marketing and Management, Vol. 2, No. 1 (Fall) p 43‑61.
Perri, M. and Nelson, A.A. (1987) "An Exploratory Analysis of Consumer Recognition of Direct to Consumer Advertising of Prescription Medications", Journal of Health Care Marketing, Vol. 7 (March) p 9‑17.